Introduction to PayPal

The Introduction to PayPal class teaches you the skills, techniques, and strategies that you'll need to build and successfully promote your business on the World Wide Web and to accept payments. Here's a look at the skills you'll learn in this course:

Setting up an Account: How to get started and make your first payment.
Sending Money
Request Money
Merchant Tools
Auction Tools

Website Payment Pro: Customizing payment screens
Customizing Invoices

Course Outline

Prerequisites: It is recommended that all students have basic familiarity with the Internet, in addition to experience using Windows or Macintosh personal computers.

Student objectives:

To learn how to use PayPal to conduct online transactions
To enhance the appearance of your Web site with color, graphics and tables
To learn how to build links between your PayPal and other Web pages and Internet resources
Learn why PayPal is good for business.

9:00 Introduction

Send money to anyone with an email address in 56 countries and regions.

Pay for eBay items

Split a restaurant bill or rent

Send money to your family or friends

Pay for online purchases

Learn about sending payments through PayPal.

9:10 An Overview of PayPal

What is PayPal?
Why has PayPal become the standard for authoring documents on the Web?

9:20

Other useful tags

10:15 Break

10:25 Free eBay tools make selling easier.

11:05 Receiving

Receive secure, instant payments for auctions

Send an invoice to a customer

Organize a charity fund

Collect money for a group gift

protect sellers.

PayPal simplifies shipping and tracking.

11:25 Exercise:

11:40 Inserting and Positioning Graphics

Tips on creating attractive graphics (GIF or JPEG) for the Web
Placing graphics on a page
Background image patterns
Characteristics of GIFs and JPEGs
Acquiring graphics for your site from clip-art libraries

12:30 Lunch

1:30 Merchant Solutions

Adding links to other pages on your site
Adding links to other sites (and to other pages on those sites)
Adding links to specific places on an HTML page
Adding "mailto:" links so that you can receive feedback from users
Adding links to multimedia

2:00 Understanding the Options

Compare our solutions to merchant accounts and gateways

PayPal Website Payments Standard
PayPal Website Payments Pro
PayPal Email Payments
PayPal as an Additional Payment Option

2:15 Enhancing PayPal

Accept credit cards on your website using PayPal.2:35 Break

2:45 Exercise: Adding Color to Your Resumé (hands-on)

3:00 Auction Tools

Add PayPal to Your Listings
Protection Programs
Receiving and Managing Payments
Shipping and Tracking

4:00 Conclusion